SEO & GEO Management

Google is only half the map now. We own both halves.

In 2026, your customers do not just Google. They ask ChatGPT. They ask Perplexity. They ask Google AI Overviews. Showing up in classical search is no longer enough. We rank you in both systems, together, using a proprietary Generative Engine Optimisation stack built for the new search landscape.

The short answer

Manta X SEO and GEO Management is a combined search service that ranks South African businesses in both traditional Google results and in AI search engines (ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews). It covers technical audits, on-page optimisation, entity signal development, schema deployment, content production, and monthly reporting through a proprietary GEO monitoring stack.

The important bit

What is Generative Engine Optimisation (GEO)?

GEO is the practice of structuring your website so AI search engines can extract, understand, and cite your content in their answers. Where SEO optimises for position on a Google search results page, GEO optimises for being cited inside an AI-generated response. When a user asks ChatGPT "what is the best digital marketing agency in Pretoria," GEO decides whether your business appears in the answer or not.

GEO is not a replacement for SEO. It is an additional layer. Classical ranking signals still matter, but GEO adds requirements SEO never needed: answer-first content structure, question-format headings, FAQ schema, entity clarity, and an llms.txt file.

Early adopters are already winning. Most South African businesses have not even heard of GEO yet. That is the opportunity.

Why it matters now

The shift is already happening

ChatGPT reached 200 million weekly users in 2024. Perplexity hit 15 million. Google rolled out AI Overviews across most commercial queries in 2025. When a buyer asks an AI for a recommendation, the answer is synthesised from a handful of cited sources. Your business is either one of those sources or it is invisible.

The businesses that win in 2026 and 2027 are the ones optimising for citation now, while competitors are still only thinking about Google rankings. GEO is a compounding advantage: the earlier you start, the harder it becomes for a competitor to displace you.

The GEO signals we build

  • · Answer-first content structure on every page
  • · Question-format H2s that mirror AI queries
  • · FAQ schema with citation-ready answers
  • · llms.txt file for AI crawlers
  • · Entity signals across directories and knowledge graphs
  • · JSON-LD schema (Organization, Service, Article, FAQ)
  • · E-E-A-T signals and author attribution
Our GEO methodology

A seven-stage system, applied every month

  1. GEO Audit. Full scan of your current visibility across Google, ChatGPT, Perplexity, Claude, and Gemini. Score across eight dimensions of AI-readiness.
  2. Entity Development. Consistent brand signals across directories, knowledge graph submissions, Wikipedia where appropriate, and social presence audits.
  3. Schema Deployment. JSON-LD on every page: Organization, LocalBusiness, Service, Article, FAQ, HowTo as relevant. Validated against Google and Schema.org standards.
  4. Content Production. Every new page and blog post written to citation-ready standards: quick answer paragraph, question-format H2s, FAQ section, cited statistics, freshness signals.
  5. Technical Fixes. Core Web Vitals, mobile usability, crawlability, internal linking, llms.txt, robots.txt tuned for AI crawlers.
  6. Classical SEO. Backlink outreach, keyword expansion, competitor gap analysis, local SEO where applicable.
  7. GEO Monitoring. Monthly check of AI citation frequency across five engines. Tracked in a dedicated dashboard. Every change logged and acted on.
Results you can expect

Leading indicators move first, rankings follow

30-60

Days to first technical wins

90-120

Days to meaningful ranking shifts

5

AI engines monitored monthly

We track leading indicators from month one: crawl rate, indexation, citation frequency, keyword positions, and entity signal strength. You never wait blind for three months to find out if it is working.

Frequently asked

SEO and GEO questions, answered

What is GEO (Generative Engine Optimisation)?

Generative Engine Optimisation (GEO) is the practice of structuring website content, entity signals, and technical markup so that AI search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews can extract, understand, and cite your pages in their answers. GEO sits alongside classical SEO and is already shaping what buyers see when they ask AI for recommendations.

How is GEO different from SEO?

SEO optimises for ranking positions on a Google search results page. GEO optimises for being cited inside an AI-generated answer. Classical SEO still matters, AI search engines often use Google results as one input, but GEO adds new requirements: extractable answer-first paragraphs, question-format headings, FAQ schema, entity clarity across the web, and an llms.txt file. We run both together because no serious SA business can afford to lose either channel.

What does your SEO and GEO retainer include?

A full technical audit on onboarding, monthly on-page optimisation, entity signal building across directories and knowledge graphs, FAQ and schema deployment, GEO-ready content production, backlink outreach, and monthly reporting covering Google rankings, AI citation frequency, and organic traffic. A proprietary GEO monitoring stack tracks your brand's visibility in ChatGPT, Perplexity, Claude, and Gemini.

How long before we see results?

Technical fixes and on-page gains appear within 30 to 60 days. Ranking shifts on target keywords typically take 90 to 120 days. GEO citations can appear faster when content is structured well, sometimes within 30 days. We track leading indicators (crawl rate, indexation, citation frequency) from month one so you never wait blind.

Do I need to rewrite my entire website?

Usually not. Our audit identifies the highest-leverage pages and fixes. For most businesses, 70% of the gains come from optimising existing content, adding schema, fixing technical issues, and producing a handful of new cornerstone pages. We only recommend a rebuild if the site is fundamentally unrankable.

See where you stand today

Get your GEO audit.

One scan of your current visibility across Google and every major AI search engine. You get a scored report and a prioritised action list. No sales pitch attached.

Get your GEO audit Take the free assessment