Most SA businesses have analytics tools. Few trust the numbers. Fewer still use them to decide anything. We rebuild the measurement layer, clean the data, and turn monthly reports into actual weekly decisions.
Manta X data-driven solutions is a marketing analytics service that sets up, cleans, and operates the tracking, dashboards, and attribution needed to turn marketing spend into weekly decisions. Covers Google Analytics 4, Search Console, ad pixels, Looker Studio dashboards, and monthly performance reports tied to business outcomes.
Most tracking setups are broken in ways the client cannot see. Duplicate events. Missing conversions. Last-click attribution masking real channel contribution. We audit, rebuild, and operate:
Data is only useful if you trust it and act on it. We spend the first month making the data trustworthy: cleaning up event noise, reconciling conversions across platforms, and validating attribution. After that, the work shifts to weekly decisions.
Every Friday review covers: what moved, what did not, what to double down on, and what to kill. No jargon-heavy dashboards nobody opens. Clear questions, clear answers.
Google Analytics 4, Google Search Console, Google Tag Manager, and all relevant ad platform pixels (Meta, LinkedIn, Google Ads). We also set up conversion tracking, enhanced conversions, server-side tagging where appropriate, and custom event taxonomies matched to your business model.
Yes. We build custom dashboards in Looker Studio (free) or your preferred BI tool. Standard dashboards cover traffic, acquisition, conversions, and channel performance. Specialist dashboards are built for clients that need attribution modelling, cohort analysis, or custom business metrics.
Monthly performance reports are standard. They answer one question: did marketing move the business metric we agreed to move. Weekly data reviews are included on full-stack retainers. Ad-hoc analyses are available for client-initiated questions.
Most are. We start with a tracking audit, document what is currently tracked versus what should be, and rebuild the measurement layer without losing historical data. Expect a three to four week cleanup before trustworthy reporting is possible.
Yes. For clients with multi-channel spend, we build position-based or data-driven attribution models to show which channels actually contribute to conversions, not just which one gets the last click. This is where most agencies stop short.
We fix your tracking, build dashboards your team will actually open, and turn monthly reports into weekly decisions.