Brand Development

Your brand looks different on every channel.

Mixed logos on LinkedIn. Wrong typeface on the website. Tone that swings from corporate to casual mid-paragraph. A fragmented brand costs you trust with every touchpoint. We fix it at the system level.

The short answer

Manta X brand development is a complete identity service that delivers logo, colour, typography, messaging, and tone-of-voice systems documented as a brand book and deployed as a working Canva brand kit. The output is everything your team needs to stay on-brand without a designer in the loop.

What we build

A complete identity system, documented

Not just a logo. Not just a colour palette. A full system that holds up from your website hero to a 90-second Reel:

  • Logo system: primary, secondary, favicon, and usage rules
  • Colour palette: primary, secondary, accent, and accessible contrast pairings
  • Typography: display, body, UI, with clear hierarchy
  • Iconography style and library
  • Photography and imagery direction
  • Tone-of-voice guidelines with worked examples
  • Positioning statement, elevator pitch, key messages
Our process

Strategy before design

Week one is discovery. Who are you, who do you serve, and what do you stand for that your competitors do not. The answers drive every design choice that follows.

Weeks two to five are design sprints with weekly check-ins. You see working directions, not static moodboards. We iterate based on your feedback and internal testing.

Weeks six to eight are documentation and handover. Brand book, Canva brand kit, production templates, training session for your team.

Deliverables at handover

  • · Brand book (PDF, 30-50 pages)
  • · Logo files: SVG, PNG, PDF, EPS
  • · Canva brand kit with templates
  • · Email signatures, business cards, letterhead
  • · Social media templates
  • · Training session (1 hour, recorded)
Frequently asked

Brand development questions

What does Manta X brand development include?

A complete identity system: logo design, colour palette, typography, spacing and layout rules, iconography, photography direction, and tone-of-voice guidelines. The final deliverable is a brand book plus a fully configured Canva brand kit so your team can produce on-brand content without bottlenecks.

Is this a rebrand or a net-new brand?

We handle both. For rebrands, we audit the current identity, identify what to keep and what to retire, and evolve the system so existing customers still recognise you. For net-new brands, we build from the positioning up.

How long does a brand project take?

Six to eight weeks for a full identity system: two weeks discovery and strategy, three to four weeks design and iteration, one to two weeks documentation and handover. Expedited timelines are possible for smaller scopes.

Do you include messaging or only visual design?

Both. Positioning statement, elevator pitch, tone-of-voice rules, and key messages by audience are part of every brand engagement. Visual identity without clear language is a mood board, not a brand.

Can you work with our existing logo?

Yes. Many engagements start with a solid logo and no system around it. We audit the mark, build the system, and leave you with a brand that holds up across every channel without touching what already works.

Stop showing up inconsistent

Build your brand.

A complete identity system, documented and deployed. Your team produces on-brand content without a designer in the loop.

Build your brand Back to all services