Paid Media Advertising

Spending on ads. Getting clicks, not customers.

If your paid campaigns generate traffic but not revenue, the problem is almost never the platform. It is the account structure, the tracking, and the creative. We rebuild all three so every rand spent is tied to a pipeline outcome.

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The short answer

Manta X paid media management is a performance advertising service that runs campaigns wherever your buyers click. The mix usually spans Google, Meta, LinkedIn, TikTok, and programmatic display, but we open accounts on any platform with a measurable conversion path. It includes account audits, conversion tracking, creative production, weekly bid and budget optimisation, and monthly reporting tied to pipeline metrics, not vanity clicks.

What we manage

Full account ownership, end to end

We do not just "run ads." We own the performance outcome. That means managing the full loop:

Account structure: campaigns, ad groups, keywords, audiences
Creative production: ad copy, image ads, video cut-downs, landing pages
Conversion tracking: events, enhanced conversions, server-side tagging
Bid and budget management: weekly optimisation, daily monitoring
Audience building: first-party segments, lookalikes, retargeting
Landing page performance: load speed, conversion rate, form optimisation

3.8x

Average ROAS

across managed accounts

30%

Average CPA reduction

in the first 90 days

14

Days to first leads

from campaign launch

Our approach

Outcomes first. Clicks second.

Before the first ad goes live, we agree the business outcome: cost per qualified lead, cost per acquisition, or return on ad spend. Every decision flows from there.

Weekly, we review performance against that outcome and optimise. Monthly, we report against the target and reset budgets if a channel is not pulling its weight.

Where the spend lands

· Google: Search, Performance Max, YouTube
· Meta: Facebook and Instagram
· LinkedIn: B2B and senior targeting
· TikTok and Microsoft Ads
· Programmatic display and retargeting
· Any platform with a measurable conversion path

Common questions

Paid media questions, answered.

01What paid media channels does Manta X manage? 02How much should a South African business spend on Google Ads? 03Does Manta X charge a percentage of ad spend? 04How long before Google Ads generate leads? 05What is the difference between Google Ads and Meta Ads?

Answer

What paid media channels does Manta X manage?

We manage Google Search, Google Display, YouTube, Meta (Facebook and Instagram), LinkedIn, and TikTok advertising for South African businesses. Channel selection is based on where your buyers are and what your goals require.

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Answer

How much should a South African business spend on Google Ads?

Most service businesses need a minimum of R3,000 to R5,000 per month in ad spend to generate consistent leads. The right budget depends on your industry and competition level. We advise on the right number at discovery.

Get a paid media proposal →

Answer

Does Manta X charge a percentage of ad spend?

No, we do not charge a percentage of your ad spend. Our management fee is a flat monthly retainer, separate from the budget you pay directly to Google or Meta. That fee covers strategy, setup, ad copy, audience targeting, optimisation, and monthly reporting.

Get a paid media proposal →

Answer

How long before Google Ads generate leads?

Google Search campaigns can generate leads within the first week if the account is set up correctly. The first 30 to 60 days is an optimisation period where we refine targeting, bids, and copy based on real performance data.

Get a paid media proposal →

Answer

What is the difference between Google Ads and Meta Ads?

Google Ads targets people actively searching for what you offer. Meta Ads targets people based on interests and behaviour, reaching them before they search. Both serve different stages of the buyer journey and work best when run together.

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